TAG Heuer and Kith Collaborate on Striking Formula 1 Special Editions



Luxury watchmaker TAG Heuer and renowned streetwear brand Kith have joined forces to create a pair of eye-catching limited edition Formula 1 watches. The collaboration fuses TAG Heuer's heritage of precision timekeeping with Kith's bold, modern aesthetic. The result is two distinctive new chronograph models that are sure to appeal to watch collectors and street style enthusiasts alike.




The Formula 1 line has long been one of TAG Heuer's most popular and accessible ranges. Originally launched in 1986, it embodied the brand's motorsports DNA with a casual, sporty design inspired by the racing world. For this collaboration with Kith, TAG Heuer has taken the iconic Formula 1 style in an exciting new direction with fresh colorways and unique design flourishes.

The two co-branded models are the Formula 1 X Kith Chronograph 43mm and the Formula 1 X Kith Chronograph 44mm Schedoni Special Edition. Both timepieces showcase a bold color-blocking concept with black, white, and vibrant red elements seamlessly blended together. Thisstriped motif is deeply symbolic for the two partners - the red and white are pulled directly from the beloved Kith brand palette, while the black and red Pay homage to TAG Heuer's longstanding ties to the high-speed world of motorsports.

The TAG Heuer Formula 1 | Kith


On the 44mm Schedoni Special Edition variant, the black and red theme extends from the dial to the hand-brushed steel case, which features alternating polished and brushed red gold accents. It also boasts a luxurious Schedoni leather rally strap - a nod to the watches' sporting heritage. The strap is crafted by the esteemed Schedoni artisans using their signature "Stingray" texture.

The 43mm model opts for a more toned-down aesthetic with its stealthy all-black case. However, it still incorporates pops of red on the pushers, second hand, and flange ring to maintain a dynamic, high-contrast look.Both versions have sunray brushed dials with the iconic "Heuer" shield at 12 o'clock and Kith's signature rectangular brand logo at 6 o'clock.

The TAG Heuer Formula 1 | Kith


On the caseback, you'll find more special design elements celebrating the collaboration. There are dual engravings of the respective brand logos as well as the limited edition numbering out of 2,023 pieces for the 44mm Schedoni, or 3,900 pieces for the 43mm black model.

Under the hood, both watches are powered by the reliable Calibre 16 automatic chronograph movement with a 42-hour power reserve. The 43mm version is water resistant to 200 meters, while the 44mm variant is rated to 100 meters of water resistance.

The TAG Heuer Formula 1 | Kith


The partnership between TAG Heuer and Kith may seem unexpected at first glance, but it represents an exciting intersection of Swiss watchmaking heritage and modern streetwear culture. Ronnie Fieg, founder and creative force behind Kith, has made a name for himself by re-imagining classics through his brand's fashion-forward lens. The TAG Heuer Formula 1 proved to be fertile ground for this distinctive design treatment.

According to Fieg, "We wanted to take an iconic model from TAG Heuer's line and bring the Kith perspective to it through material storytelling and striking design details." From the vibrant color-blocking to the material accents like the unique stingray leather strap, these Formula 1 watches capture the essence of both brands' aesthetics and attitude.

The TAG Heuer Formula 1 | Kith


While the Formula 1 has traditionally been positioned as an accessible entry point into TAG Heuer's collections, these limited Kith editions elevate the series with an extra dash of premium refinement and attention to detail. Prices for the two models range from $2,600 USD for the 43mm black version up to $3,100 for the more luxurious 44mm Schedoni variant.

The TAG Heuer Formula 1 | Kith


The limited numbers and unique co-branded nature of these releases are sure to make them highly covetable among both watch enthusiasts and fans of Kith's lifestyle brand. The TAG Heuer Formula 1 x Kith watches represent a fresh spin on an iconic design through an exciting collaboration at the intersection of watchmaking and streetwear.


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